Sunday, November 9, 2008
Baby It's Cold Outside
Marin Outdoor Living dubs their moveable fireplace "EcoSmart Fire." This product is sustainable (runs on clean burning denatured alcohol) and is perfect for city apartments that need some warming up..On their page MOL shows a few incarnations of the concept, but the white frame seems to be the most popular. 
They hit the nail on the head with this one - modern AND cozy, stylish AND pratical.
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wow, this reminds me of a tv commercial that i saw recently for an amish fireplace. it was the strangest commercial ever (i would've posted it if i could find it on youtube), but you'll get a good sense of their marketing strategy on their website. check it out: http://www.heatsurge.com (gotta love the photos of the amish workers!)
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